The answer is quite straight forward.
Your page content must hold text 'content' that is readable and relevant to the 'key phrases' that your intended audience are likely to use when searching for your services or industry. It's in the 'content' that the 'Search Engines' will find 'key phrases' that affects your listings.
Does my website need a 'Keywords meta tag'?
Not really... These days the search engines that matter have developed page content indexing technologies that pretty much ignore a keywords tag. They don't cause any harm as yet but it's still VERY important to ensure the key words and phrases used in your page content are relevant and not excessively repeated. To get any real value, the same keywords & phrases MUST be used in the page content.
In the early days of 'Search Engine Optimising', web designers would stuff the meta tags with far too many key words and also create text coloured the same as the back ground colour 'invisible text'. These would be stuffed to the gills with key words. Search Engines got wise to this and their techniques got smarter. Now such tricks can cause your site to be listed poorly or even not at all - It's regarded as SPAMMING.
What 'Meta Tags' should I put in my website?
We could have endless discussions on these. Suffice to say, the only really important meta tags is the 'Title' tag and the 'Description' tag.
For instance, the title tag on this page begins 'Search Engine Friendly Pages' and the link in the menu on to this page is 'search engine friendly pages' and by no coincidence, that is what the page is called and the first 'H tag' which is an 'H1' is the same as the title, description and page name. Can you see the build up of relevance? It's also readable and visible to the reader... There are no tricks used!
Designing your website in this way significantly improves your chances of good listing within the search engines.
Content matters... You can have great photos and images in your site, but search engines primary focus is the text in the page.
Hierarchical content heading tags or 'H tags'
These not only help to display page and paragraph headings prominently but also tell the search engines the hierarchical importance of the sections of each page.
Sitemaps are a must.
As well as assisting in site navigation, sitemaps also tell the search engines of all pages in the website.
ArtWork NetWork's Work Ethics
We take the time and effort to assimilate as much knowledge about your products or services with the above in mind. Our goal is to produce a website that meets your needs and expectations and those of your customers.
There is much 'Fine Tuning' that goes on in the background of a technical nature that we take care of, it's all in accordance with the Search Engines requirements.
Incidentally, our Content Management System is perfectly adjusted to accommodate ALL of the above and much more besides...
We'll come and talk to you in your place of business. We will bring samples of our work to illustrate just how we can work with you.
Clients are always impressed with our work. We will go to great lengths to create design examples that are brand oriented with the clients business.
By combining our in depth knowledge with our passion for digital design, we can ensure that your designs are perfect and fit for purpose.
Based in Middlesbrough, Cleveland UK... Artwork Network are a graphic, print & website design company.
Providing Professionally designed and printed media to promote your business online and offline.
With considerable resources at our disposal, ArtWork NetWork will Plan, Design & Implement projects of any size. Step by step communication with you is maintained throughout the project from conception to delivery.
A passion & dedication to listening to the clients needs and delivering the desired result. Whether a box of business cards to a full company branding, we will attend to every detail.