If a URL reads something like the example below it is unlikely that the user will either remember the URL or revisit the page.
So, something like this one is much better. Not only is this easier to remember, it's also better for the search engines as the 'news-item-name.htm' can be keyword emphasised. e.g. queens-birthday-2011.htm.
It is widely believed that search engines view a hyphen (-) as a space and do not do the same for an underscore(_). Also, hyphenated page names are easier to read and understand for both the user and the search engines.
If you search the various web designer forums, you'll find that opinions will vary. At ArtWork NetWork we take much of our Search Engine Optimisation information from Google's own webmaster support pages.
We are also members of several Webmaster and Search Engine Optimisation forums. There are tens of 1000's of webmasters and optimisers around the world. A great many of these contribute their knowledge and experience to these forums.
We take an overall view of a great many forum posts, we make many posts ourselves and from this and Google's Webmaster Tools, we derive a method for what we believe to be a solid approach to search engine optimisation.
Correct usage of hyphens and underscores are just a single item that has a very small effect in what is a highly complex and cumulative set of procedures towards attaining good SERP's (Search Engine Result Pages).
It's a never ending process, as the search engines are on the constant move, changing their algorithms to move further towards a better SERP and to prevent poor webmaster conduct from prevailing over good.
We'll come and talk to you in your place of business. We will bring samples of our work to illustrate just how we can work with you.
Clients are always impressed with our work. We will go to great lengths to create design examples that are brand oriented with the clients business.
By combining our in depth knowledge with our passion for digital design, we can ensure that your designs are perfect and fit for purpose.
Based in Middlesbrough, Cleveland UK... Artwork Network are a graphic, print & website design company.
Providing Professionally designed and printed media to promote your business online and offline.
With considerable resources at our disposal, ArtWork NetWork will Plan, Design & Implement projects of any size. Step by step communication with you is maintained throughout the project from conception to delivery.
A passion & dedication to listening to the clients needs and delivering the desired result. Whether a box of business cards to a full company branding, we will attend to every detail.